Nike
$77.91
last price
-13.86%
session
$2.75T
market cap
60
highest conviction
Where it earns weight.
Conviction answers one question: if the claim turns out to be true, how directly does this name benefit? The score sets the size, and the formula is published.
Attention and brands
60/100A brand strong enough to pay the toll and still hold margin.
Attention keeps concentrating in a few platforms, and brands pay whatever those platforms charge.
Build this bookPrototype figures. The price, session move, market cap and chart above are generated deterministically from the ticker text. They are not live quotes. The conviction scores and written reasons are real editorial judgements, described on the methodology page.